Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results. SEO considers how search engines work and what people actual typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEO is the key to a great websites ultimate success. You can have the best business in the world, the most amazing website and its all meaningless unless customers can find you. SEO addresses that problem. Good SEO insures that when a customer looks for you with Google, Bing, Yahoo or any other search engine you will show up near or hopefully at the top of the list. Lets face it people generally don’t dig down past the first few links that are referred to them and if you are at the top of “PAGE 2” you might as well not even be on the web. Let Nittany Links team of experts get you onto the first page and get you noticed on the web. We understand SEO and just how critical it is to your business's success.

Nittany Link can help you increase traffic to your site by working with you to update you content and keywords to increase your search engine visability. We will improve you sites Search Engine Visabillity by focusing the factors the Search Engines use to rank site including:

Writing Great Content

If your conent isnt of high quality or not relevant people wont stick around on your site or come back, this will cause search engines to not find your site valuable.

Writing Unique Content

Search Engines have a massive database of stored content, if your content is written similar to multiple websites the search engines won't see your site having anything to offer over the others.

Add New Content

All The Time Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

Create a Great Keyword Phrase

Each page of your site should be optimize for a detrminined phrase. Its best to not try optimize the enire site for one phrase, but optimize each page after a differant phrase.

Choose a Popular Phase, but not to Popular

You'll get more pageviews from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

Utilize the varous free tools

Google and Bing have tools to submit an XML sitemap listing all your webpages that they can easily use to index four site. These tools also show you how amy impressions.

Even how your website was written has factors on how the search engines rank your site.

It is important that the written code of your site follows a set of programming rules to increase your rankings on search engines. Some of these include: